FC Internazionale Milano partnered with Nova88 with aims of strengthening their ties with the Asian market through this partnership. Nova88 is Asia’s leading online entertainment platform, which is the main reason why Inter Milan chose to partner with Nova88. Moreover, in a statement by FC Internazionale Milano, they expressed that Nova88 helps for their aims to enhance the visual experience of fans, especially in Asia. “This collaboration will leverage the innovative capabilities of digital overlay geolocation technology, thereby enhancing the visual experience across all Serie A and Coppa Italia matches in San Siro,” they said.
Inter Milan also added that this partnership entails to widen their brand presence in the Asia market through digital initiatives. “The partnership will also entertain extensive brand presence in the Asian market through various digital initiatives. Additionally, it will encompass exclusive content with the Nerazzurri players, further strengthening the joint efforts between both parties throughout the 2023/24 season,” they added. Moreover, Keith Lim, Nova88’s head of PR, emphasized the importance of this partnership for the brand’s growth. “This partnership makes a significant milestone in the Nova88 brand’s journey. It enables us to make significant progress toward our goal of deepening our involvement in football-related partnerships,” he expressed.
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